Most small business owners state that focus is one of their biggest daily struggles. In this episode, Jeff and Kristin discuss why we struggle with focus and how we can achieve more of it. 

You aren't the only one struggling

In a 2005 study of workplace efficiency, the average employee was able to focus on a task for just 11 minutes before becoming distracted. Once distracted, it took an...

Do you have an advertising plan? Do you have an advertising budget? Are you just throwing things at the wall to see what sticks? In this episode, we discuss steps for putting together an advertising plan and some of the best options for advertising no matter how big or small your budget is. 

Most small businesses do not have an advertising strategy; they just throw ads out into the world...

What!!! I cannot sleep, I have too much work

Hey, we understand. Jeff resisted this notion for years. Because the idea that if you sleep more, you can get more work done in less time is counter-intuitive. However, Jeff was researching content on the basics of improving performance. We found lots of evidence that sleep is the foundation of performing at a higher level.

Is sleep the basis of...

Why is listening to customers still valuable online?

A business online is moving the way of the dinosaurs.  Even in the smallest companies, 73% are expected to have websites by the end of 2017. As the move to online happens, it becomes harder to perform the essential task of a business owner. We do not know how to listen to people we never meet.

Why is it difficult?

Even if we interact...

How where your sales today?

Ever wonder why those other businesses seem confident when the make an advertising buy for their business. Heck are you too scared to even try to buy and add because you think it will just waste your money?

It can be scary to create a funnel or a process for converting prospective clients into sales. We are looking will have to measure what we are doing.  We...

 In this episode, we discuss where to find your audience on social media so you can focus your attention in the right places. 

Mentioned this week

Amy Campbell

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Whether you are planning your first day working full-time for your business or you had your first day ten years ago, this episode is for you. We discuss Jeff's plans for his first day working for Ingram Digital Media, Inc. and the three pillars of success for our business.

Your first day

If your first day in your business was tomorrow, what would that day look like? If you've been running your...

There are always new players in the social media marketing world. In this episode, Jeff and Kristin look at two new players in the market: Tailwind and Recurpost. We also discuss our requirements for social media scheduling apps.

Our social media scheduling requirements

There are a few key items we always look for in social media scheduling apps:

1. Library building for Facebook, Twitter,...

We all have way too much on our to-do-lists. Trying to determine what takes priority can be difficult. In this episode, Jeff and Kristin discuss how to prioritize all the things you need to get done. 

Often, we try to get everything done at the same time and end up getting nothing meaningful done. Knowing your priorities is an important step to finding the meaningful tasks in your...

In this episode, Jeff and Kristin discuss the basics of affiliate marketing and how to get started if you wish to add affiliate income to your revenue sources.

What is affiliate marketing?

Affiliate marketing is an arrangement between an online business and a website owner, that pays a commission to a website owner for traffic or sales referrals. The website owner can place links or ads on...