Episode 40 - 2 mistakes that can destroy your business
We have seen so many businesses fail because they are not focusing on the two most important aspects of their business: building an audience and providing products and/or services.
Audience building
Even if you have the most amazing products and services in the world, if you have no audience then you will have no sales. Building an audience is a critical step for success. Here are some...
Episode 27 - Why you need an email list
In this episode, we discuss why you need an email list, how to get started, and what to do once you have one.
Why you need an email list
- Allows you to have one-on-one conversations on a massive scale
- Social media platforms change, but email is always there
- Email allows you to build trust
- Email has higher sales conversion than social media
- It's easy to miss social media posts but email stays in...
Episode 12 - Are you speaking your customer's language?
In this episode, Jeff and Kristin discuss why you might not be connecting with your customers: you aren't speaking their language.
In the News
Is Fallout 4 better than sex? Pornhub reveals traffic dropped 10% on the day the game was released.
Small Business Saturday: The antithesis of Black Friday
Speaking your customers' language
If you are having trouble connecting with your customers, they...
Episode 11 - 5 tips for better cash management
In this episode, Jeff and Kristin discuss 5 tips for better cash management in your business and your personal life.
In the News
Five free apps for turning your PC into a Wi-Fi hotspot
Facebook and the Media have an increasingly Landlord-Tenant Style Relationship
Better Cash Management
Lack of cash management is one of the reasons that 85% of all small businesses fail in their first 5...
Episode 10 - Using surveys to grow your business
This week, we discuss how to use surveys to grow your business and better serve your customers. We also discuss tools you can use to create free surveys and how to promote them.
In the news
New type of auto-rooting Android adware is nearly impossible to remove ACA open enrollment now through December 15
Using surveys to grow your business
Surveys are a great way to grow your business. It allows...
Episode 4 - Who is your ideal customer?
In this episode, Kristin and Jeff discuss why you need to know who your ideal customer is and tips for identifying your ideal customer.
In the News
Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web
The 5 worst cash-flow mistakes small business owners make
From The Mailbag
Carla asked about employees and subcontractors. Kristin tackles this question based off the IRS...