Many small business owners and customers are sending their kids back to school. As fall approaches, what effect does this have on your small business? 

Time

As kids go back to school, parents and teachers will be adjusting their schedules. What does that mean for your small business?

• More traffic on the roads especially before and after school. Make sure to allow more travel time getting...

YouTube is a very powerful platform for small business owners, however very few actually utilize it for growing their business. In this episode, we discuss why you should be on YouTube and some of our top YouTube tips. 

Why your business should be on YouTube

Most people don't realize that YouTube is one of the largest social media networks. The site has 1.3 billion users (Facebook has 1.44...

We see life lessons all around us, and the Olympics are no different. In this week's episode, we discuss 5 things the Olympics can teach us about small business.

Here are our 5 top lessons we learned from the Olympics:

Too many sales messages ruin the experience

One of the major complaints found on social media about the opening ceremony broadcast was the overabundance of commercial breaks. The...

When you put yourself and your business in the public eye, you are going to face critics. In this episode, we discuss how to assess critics to determine if the criticism is valid and how to deal with it. 

Types of Critics

There are many types of critics out there. Some may have good intentions but many do not. Assessing which type of critic you are being confronted with helps you deal with...

There is more to content creation that writing or recording content. In this episode, we discuss how we create content and give you tips for creating your own content schedule. Things to think about before you start

What platform are you developing content for?

We've said it before, and we'll say it again. You can do anything, but you can't do everything. Decide what content you want to...

Are you looking at your website stats? What are you looking for? Do you see the numbers and aren't sure what they mean? In this episode, we discuss where you can find your website stats, what you should be looking at, and what you can do with them to grow your business.

Where do you find your website stats and your competitors stats?

Did you know you can find a lot of data about your site and...

Search Engine Optimization (SEO) is constantly changing. In this episode, we discuss the top SEO tips for 2016. If you haven't looked at the rules for a while, you might be shocked to see how much things have changed in the past few years. We look at two major categories that affect your ranking: technology and content.

Announcement: Jeff and Kristin will be presenting at Launch Out St. Louis...

In this episode, we discuss why you need an email list, how to get started, and what to do once you have one.

Why you need an email list

1. Allows you to have one-on-one conversations on a massive scale
2. Social media platforms change, but email is always there
3. Email allows you to build trust
4. Email has higher sales conversion than social media
5. It's easy to miss social media posts but email stays in...

In this episode, Jeff and Kristin discuss the basics of Facebook profiles, pages, and groups. We also discuss some best practices for each of these and when and how you would want to use each of these.

In the News

How to speed mobile page load times with AMP and WordPress

17 Powerful Facebook Stats for Marketers and Advertisers

Facebook

• Profiles - Your personal page and profile, not your...

In this episode, Jeff and Kristin discuss why you might not be connecting with your customers: you aren't speaking their language.

In the News

Is Fallout 4 better than sex? Pornhub reveals traffic dropped 10% on the day the game was released.

Small Business Saturday: The antithesis of Black Friday

Speaking your customers' language

If you are having trouble connecting with your customers, they...