Search Engine Optimization (SEO) is constantly changing. In this episode, we discuss the top SEO tips for 2016. If you haven't looked at the rules for a while, you might be shocked to see how much things have changed in the past few years. We look at two major categories that affect your ranking: technology and content.

Announcement: Jeff and Kristin will be presenting at Launch Out St. Louis...

We have seen so many businesses fail because they are not focusing on the two most important aspects of their business: building an audience and providing products and/or services. 

Audience building

Even if you have the most amazing products and services in the world, if you have no audience then you will have no sales. Building an audience is a critical step for success. Here are some...

In this episode, we discuss business cards. While some sites believe that the business card is dead, we believe it is still a necessary marketing tool for business.

Why you still need a business card

Some people believe that the business card is passe because it is not interactive, it is not social, and it is old school. We believe business cards are still relevant. During our recent vacation,...

Have you ever had those days when you just don't think you can keep going? Days when you wonder if you should keep going? We all have those days. In this episode, we talk about what to do when you are having a day (or week) like that.

Tips for surviving a bad day

1. Remember why you are doing this.
2. Remember that everyone has bad days; most people just don't talk about them.
3. Add some mindless...

In this episode, we discuss why you need an email list, how to get started, and what to do once you have one.

Why you need an email list

1. Allows you to have one-on-one conversations on a massive scale
2. Social media platforms change, but email is always there
3. Email allows you to build trust
4. Email has higher sales conversion than social media
5. It's easy to miss social media posts but email stays in...

In this episode, Jeff and Kristin discuss what you should look for in a new accountant. We also discuss copyright law and the recent IRS outage.

In the news

Before I can fix this tractor, we need to fix copyright law

IRS resolves e-file outage

What to look for in an accountant

This week's topic was inspired by a question I was asked by Clay Shaver of the Remodeling Clay Podcast (one of my...

In this episode, Jeff and Kristin discuss taxes (ewww, right?). Kristin reveals five common tax errors that could cost you big time and three opportunities that could save you a bundle.

3 critical elements in a winning gamification strategy

The last estimated tax payment for 2015 is due January 15, 2016.

Five Common Errors

1. Poor record keeping
2. Mixing business and personal expenses
3. Employees vs....

In this episode, we discuss the why and how of goal setting, but it may not mean what you think it means.

If you haven't listened to episode 14 on SWOT analysis and episode 15 on SMART goals, listen to those first. Episode 16 is a continuation of those episodes.

When setting goals, use why to get to the heart of your biggest goals. When you set a goal, keep asking yourself "why?" until...

In this episode, Jeff and Kristin discuss creating SMART goals using your SWOT analysis to improve your chances of success.

In the News

Yahoo's Keeping Its Alibaba Stake - And Spinning Off The Rest  

IRS 2016 Mileage Rate for Business is 54 cents per mile

Creating SMART goals 

If you have not listed to episode 14 on SWOT analysis, we highly recommend that you do that first. This...

Lots of small business owners are in goal setting mode for 2016, but we believe you should do a SWOT analysis before setting your goals in order to create goals that will really propel your business.

In the News

5 ways most people forget to keep Wordpress secure  

Why the latest coloring-book crazy can be good for you

Using a SWOT Analysis to create better goals

Before creating your...