Episode 118 - The basics of online summits

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Kristin and I are always looking for ways to grow our online business. So we have started researching creating an online conference or summit.  They offer much of the benefits of a real-life conference with networking and sales. However, the can be put together at a fraction of the cost.

• What are they?
  • More advanced than other forms of outreach content. However,
  • Online only conferences
  • Typically, free content for a limited time
  • Typically sells with lifetimes sales product “All-Access Pass”
• What are they good for?
  • Building your authority
  • Building your email list
  • Creating a product to sell
    • Possibly evergreen
• And What do I need to do them?
  • Ability to record the video interviews
    • Hangouts / Skype
  • Platform to deliver the content for free
    • Could be embedded YouTube Videos
  • Platform to upsell the content
    • Redirect all old content to a landing page to sell lifetime access to the product
  • Interview Skills
  • Networking skills
  • Organizational skill
  • Event schedule for live portion
• Getting Experts to share it out
  • Relationships
  • Make it easy for them
  • Have a launch plan for sharing stuff with participates and with customers
  • Understand if they cannot, play the long game with them
  • Share emails with them
• Turn them evergreen
  • Sell old summits for next to nothing as an upsell or down sell for the next conference.
  • Best of mini-conferences to get more Passes sold

Resources

How to Earn Six Figures from a Virtual Summit 

Images for episode 118