Episode 117 – Creating a destination location

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Join Kristin and I as we go deeper into the future trend of small biz retail. The destination location.

Why are destination locations become so appealing?

• Are you a destination or location?
  • Destinations rely on people to make a conscious decision to stop at your business
  • Locations rely on high traffic areas to bring in customers
• Creates a larger potential audience
• Become a place people must see if near your area
• Not just for craft stores
  • Jordan’s Furniture
    
    • IMAX theaters, rope courses, Christmas village, Ice skating rink
  • Ikea
    
    • Kids play area, restaurant, interesting products
  • Webs
    
    • Classes, one of the largest yarn stores in the U.S., knowledgeable staff
  • King Arthur Flour
    
    • Classes, knowledgeable staff, large selection of baking supplies that are hard to find else ware (except on their website)
  • Loveless Café
    
    • Good food, shopping, national brand, one of those places that everyone talks about

How to become a destination location

• Think of your business as a national brand
• Enable people to experience your products
• Hold-in store classes and services
  • Consider multiday classes for those who come in from out of town
• Build a store where people can hang out
• Create a fun atmosphere

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